Current Topics in Marketing

Subject to approval of the Head of Department.

MGMT452

MGMT452

Course Coordinator / Lecturer

Ekant Veer

Assessment

More information about the assessment will be given in class and guidance will be provided throughout the semester.

The critique is a 2 page (Excluding references, 12 point Times New Roman font, 1 inch margins all around, 1.5 line spacing) analysis of a recently published academic article. Students are required to read the article, critique its formulation, critique its recommendations and suggest avenues for improving the research. Students should focus heavily on how the paper might be complemented by additional data.

Class participation is both in class and online.  Students are encouraged to come to classes prepared and ready for discussion. If students do not engage in class or online they will not receive a mark for this component. Your preparation and engagement is crucial to your learning and the class dynamic.

The Final Group Project will be to prepare a report based on the given assignment. The report will be a maximum of 20 pages (Excluding references, 12 point Times New Roman font, 1 inch margins all around, 1.5 line spacing) and will answer a question developed in class. Students will be encouraged to critically examine how best to solve the question at hand. Creativity and academic rigour are both essential in this assessment.

The Personal Reflection is an individual piece of work of no more than 5 pages (Excluding references, 12 point Times New Roman font, 1 inch margins all around, 1.5 line spacing).  Students will critically reflect on their role in the class project, their understanding of the group’s solution and their role in the process. The purpose of the reflection is to develop critical reflection, introspection and analysis skills about one’s own contribution to an academic piece of work. From here, students will be able to discuss ways in which their engagement in the course and group project has changed their perspective on how they approach problems faced in contemporary marketing and how best to overcome issues in the future.

Holding of Copies of Assessment
For quality assurance purposes the School is required to hold on record a number of assignments/tests as examples of differing standards of work for up to five years. All work will be held in an electronic form on a secure server and will be anonymised. If you have any objections to the School holding your assignment/test for this purpose then email the course coordinator to ensure your work is not used.

Course links

MKTG611S1 Course Outline

Notes

Departmental Academic Policies The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Indicative Fees

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.