Textbooks
Required Texts
Malhotra, Naresh K;
Marketing research : an applied orientation;
6th ed. Global ed;
Pearson Education, 2010.
Recommended Reading
Coakes, Sheridan J. , Steed, Lyndall G., Ong, Clara;
SPSS : analysis without anguish : version 16.0 for Windows;
John Wiley & Sons Australia, 2009.
Notes
Departmental Academic Policies
The Department assumes that you have read this document.
You should also read the General Course and Examination Regulations
Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.
IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Coversheets - Group and Individual
