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Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.
The core of this course revolves around marketing planning and strategic decision-making. It builds upon the marketing principles reviewed in MKTG100 and delves deeper into key marketing topics. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes.
At the end of this course, students should have:1. An understanding of fundamental marketing management concepts and theories and be able to apply them to diverse organisational and market situations.
(1) MKTG100; and (2) A further 45 points RP: MKTG202
MGMT210
MKTG202
Students must attend one activity from each section.
Richard Aquino
Marshall, Greg W. , Johnston, Mark W; Marketing management ; Fourth edition; McGraw-Hill Education, 2023.
Marshall, Greg W. , Johnston, Mark W; Marketing management ; ISE fourth edition; McGraw-Hill Education, 2023.
Additionally, recommended readings and other tasks will be distributed via LEARN and the lecture slides. It is essential that students regularly consult both LEARN and the lecture slides.
LEARN
Domestic fee $893.00
International fee $4,200.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .