MBUS601-19T1 (C) Term One 2019

Marketing

15 points

Details:
Start Date: Monday, 28 January 2019
End Date: Sunday, 7 April 2019
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 8 February 2019
  • Without academic penalty (including no fee refund): Friday, 15 March 2019

Description

Consideration of marketing theory and practice. Students will gain an advanced understanding of how marketing plans are developed and implemented.

The foundations of marketing are explored. Lectures and practical exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.

Learning Outcomes

  • At the completion of the course, successful students should be able to:

  •  Understand and explain the four components of the marketing mix.
  •  Recognise the role of marketing in the strategic planning process of a firm.
  •  Link the marketing mix elements to a firm’s marketing strategy.
  •  Apply marketing concepts to specific business cases and situations.

Prerequisites

Subject to the approval of the Programme Director

Restrictions

MBUS623, MBAD606

Course Coordinator

Chris Chen

Ann-Marie Kennedy – email:  ann-marie.kennedy@canterbrury.ac.nz

Assessment

Environmental Analysis  --  Sunday March 4th, 8pm  --  30%          

Online Lessons  --  Sunday 11th March, 8pm, and Sunday 25th March, 8pm  --  30%

Marketing Plan  --  Sunday April 8th, 8pm  --  40%

Textbooks / Resources

Recommended Text (not required)

Grewal, D., Levy, M., Mathews, S., Harrigan, P. and Bucic, T. (2015) Marketing. Sydney: McGraw-Hill.

Course links

Learn

Indicative Fees

Domestic fee $1,193.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

Minimum enrolments

This course will not be offered if fewer than 10 people apply to enrol.

For further information see Business Taught Masters Programmes .

All MBUS601 Occurrences

  • MBUS601-19T1 (C) Term One 2019
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