Chris Chen

Senior Lecturer Above the BarChris Chen

Meremere 228
Internal Phone: 93813


Research Interests

Dr Ning (Chris) Chen's primary areas of interest include identity and attachment theory in different context including place, branding, and sports, and the motivations and impact of word-of-mouth behaviours especially in social media. His research keywords include: place attachment, brand attachment, fandom, word-of-mouth(mouse), and personal connection.

Recent Publications

  • Huang Y., Hall CM. and Chen NC. (2023) The characteristics of Michelin-starred restaurants in Mainland China, Hong Kong, Macau, and Taiwan. International Journal of Gastronomy and Food Science 31
  • Li T., Wu B., Guo L., Shi H., Chen NC. and Hall CM. (2023) Semi-Acquaintance Society in Rural Community-Based Tourism: Case Study of Moon Village, China. Sustainability 15(6): 5000-5000.
  • Huang Y., Finsterwalder J., Chen N. and Crawford F. (2022) Online Student Engagement and Place Attachment to Campus in the New Service Marketplace: An Exploratory Study. Journal of Services Marketing 36(4): 597-611.
  • Li T., Shi H., Chen NC. and Yang L. (2022) Time-Space Compression Effect of High-Speed Rail on Tourist Destinations in China. ISPRS International Journal of Geo-Information 11(10)
  • Prayag G., Aquino RS., Hall CM., Chen N. and Fieger P. (2022) Is Gen Z really that different? Environmental attitudes, travel behaviours and sustainability practices of international tourists to Canterbury, New Zealand. Journal of Sustainable Tourism