MBAD606-16M2 (C) MBA Two 2016

Marketing Principles

10 points

Details:
Start Date: Monday, 25 April 2016
End Date: Sunday, 19 June 2016
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 6 May 2016
  • Without academic penalty (including no fee refund): Friday, 3 June 2016

Description

Marketing Principles

The core of this course revolves around marketing planning and strategic decision making.  It will delve deeper into key emerging topics of the marketing environment.  

Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes.  

Students will learn to work as part of a team to develop and present marketing cases and their own marketing plan in a simulated “Dragons Den” format at the end of the course.

Groups will include 3 or 4 students per group depending on final student numbers in the course.

Learning Outcomes

  • At the end of this course, students should have:

  •  An understanding of fundamental marketing management concepts and theories and be able to apply them to diverse organisational and market situations;

    Students should be able to do the following:

  •  Apply methods and tools necessary to effectively formulate, implement and evaluate sound marketing strategies;
  •  Write formal reports relevant to marketing decision making, and
  •  Work effectively within a team to present a marketing plan to a key commercial partner or client.

Prerequisites

Subject to approval of the Head of Department.

Timetable Note

Thursdays, 5:00 to 8:00pm

Course Coordinator

David Fortin

Assessment

Online quizzes (2) weeks 3 and 6 10%

Online take-home Test given week 4, due week 5   35%

Case/Topic presentation (grp) one from weeks 3 to 7 20%

Group Project/Dragons Den            due week 8               35%

Textbooks / Resources

Marshall, G.W. and Johnston, M.W., (2010) Marketing Management. 1st ed, McGraw-Hill Irwin, NY. ISBN: 9780077563585

Note: there is also a 2nd edition (2014) which has an extra supplement but 1st ed is also OK if you find it second hand, textbook is same.

Additional resources:
http://www.mheducation.com/highered/product.M0078028868.html

Course links

Learn

Indicative Fees

Domestic fee $1,475.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Executive Development Programme .

All MBAD606 Occurrences

  • MBAD606-16M2 (C) MBA Two 2016
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