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An advanced examination of contemporary issues in marketing.
This course examines current issues and topics that are emerging in marketing and consumer research. Classes will be taught as seminars with at least two papers that each student is expected to have read and be able to discuss. The course will look at the way in which marketing and consumers interact and current issues with this interaction. Students will be expected to take a critical perspective in their reading of the literature and develop their own ideas. This is an evolutionary course and as such students are expected to offer their own ideas of how the course will develop. The final three classes will be dedicated to topics the students feel are most appropriate to their own projects, or topics that students are particularly interested in. Guest lecturers may be employed to take these discussions if deemed appropriate.
At the end of this course students should be able to:Critically evaluate current theories and concepts in marketing.Synthesise theories from other disciplines into a marketing context.Present their thoughts in a clear and concise manner for an academic audience.Be able to express the implications and contributions of current marketing theories to a non-academic audience.Have a greater understanding of new and emerging theories and concepts used in marketing.Be able to critically debate with others about marketing theories and concepts.Be able to apply learned theories to multiple contexts.
Subject to approval of the Head of Department.
MGMT452
Lectures will be held Thursdays 11:00 - 1:00 pm in E13
Ekant Veer
Departmental Academic Policies If you require a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 32 of the Enrolment Handbook 2011 (also in UC Calendar under “General Course and Examination Regulations”).Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $753.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .