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This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.
The foundations of marketing are explored. Lectures and tutorial exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressedWorkloadThe estimated workload breakdown for MKTG100 is:Lectures 24 hoursCase Analysis 12 hoursClass Test 2 hoursFinal Exam 3 hoursTutorials 9 hoursClass Test + Exam Preparation 76 hoursLecture Preparation 24 hoursTotal 150 hours
Understand and explain the four components of the marketing mix.Recognise the role of marketing in the strategic planning process of a firm.Link the marketing mix elements to a firm’s overall marketing strategy.Apply marketing concepts to specific business cases and situations.The tests and cases require the use of analytical skills in interpreting marketing scenarios presented in them, and the application of marketing knowledge and problem-solving skills to address the issues and problems presented.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Students must attend one activity from each section.
Armstrong, Gary et al;
Principles of marketing
Pearson Australia (a division of Pearson Australia Group Pty Ltd), 2021.
Domestic fee $868.00
International fee $4,075.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Management, Marketing and Tourism