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This course prepares students to do public communication in a rapidly changing media environment. The first half of the course explores how a range of social media platforms work and how professional communicators are attempting to use it. Topics will include networks, convergence culture, privacy and new forms of public life. In the second half of the course students will apply these ideas in a community or workplace environment. This course involves community and work-integrated learning.
This course prepares you to do public communication in a rapidly changing media environment. The first half of the course explores how a range of social media platforms work and how professional communicators are attempting to use them. Topics will include networks, community, privacy and new forms of public life. In the second half of the course you will apply these ideas in a community or workplace environment. This course involves community/work-integrated learning.
By the end of the course you should be able to- describe trends and practices in public social media communication- understand and apply key concepts of digital media studies- discuss arguments around the impact of digital media on public organisations- combine theory and practical work- apply academic arguments through analysis of media texts- develop writing, group work, oral presentation and discovery learning skills
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Engaged with the community
Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
Students should have 15 points at the 100 level in COMS. Students without this prerequisite, but with at least a B average in 60 points of relevant courses, may enter the course with the approval of the Department Coordinator or the Undergraduate Coordinator for COMS.
Students must attend one activity from each section.
Detailed information about assessments can be found on Learn.
Social media :enduring principles;
Oxford University Press, 2016.
Other readings are provided via Learn.
Domestic fee $761.00
International fee $3,188.00
* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.
For further information see
Language, Social and Political Sciences.