The Digital Product Lifecycle

This course provides students with a holistic introduction to the core processes and principles of digital product design, from research and ideation, experiment-led prototyping, UX and UI design, through to testing, validation and customer feedback. Students will gain familiarity with the challenges faced by digital product teams in balancing user needs with technology and business constraints, and gain practical experience in solving product problems through design. Students will learn the basics of low-fidelity and high-fidelity prototyping using Figma and Web Platform technologies including CSS and JavaScript, in order to iteratively develop and test their designs for web, desktop, and mobile contexts.