MBAD606-23T1 (C) Term One 2023

Marketing in a Digital World

10 points

Details:
Start Date: Monday, 13 February 2023
End Date: Sunday, 7 May 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 26 February 2023
  • Without academic penalty (including no fee refund): Sunday, 16 April 2023

Description

Marketing has long rested on its foundations of creating great products and communicating this to potential customers. The future of marketing and corporate/client interactions means marketing now permeates every aspect of both internal and external engagement and, as a result, there needs to be a deeper understanding of how value and engagement can be enhanced through a marketing lens. We explore how digital culture and tools can enhance engagement with stakeholders and improved internal processes, communication and product offerings. The course draws heavily on the role of that value generation, communication, and strategy play in achieving cut-through in an increasingly competitive digital environment.

Prerequisites

Subject to approval of the MBA Director

Timetable 2023

Students must attend one activity from each section.

Intensive Block Course A
Activity Day Time Location Weeks
01 Friday 09:00 - 17:00 Rehua 702
27 Feb - 12 Mar
Intensive Block Course B
Activity Day Time Location Weeks
01 Saturday 09:00 - 17:00 Rehua 702
27 Feb - 12 Mar

Course Coordinator

Ekant Veer

Indicative Fees

Domestic fee $1,688.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Master of Business Administration Programme .

All MBAD606 Occurrences

  • MBAD606-23T1 (C) Term One 2023