MBAD606-22T1 (C) Term One 2022

Marketing Principles

10 points

Details:
Start Date: Monday, 14 February 2022
End Date: Sunday, 8 May 2022
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 27 February 2022
  • Without academic penalty (including no fee refund): Sunday, 17 April 2022

Description

The core of this course revolves around marketing planning and strategic decision making. It will delve deeper into key emerging topics of the marketing environment. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes. Students will learn to work as part of a team to develop and present marketing cases and their own marketing plan in a simulated "Dragons Den" format at the end of the course. Groups will include 3 or 4 students per group depending on final student numbers in the course.

Prerequisites

Subject to approval of the MBA Director

Course Coordinator

Ekant Veer

Indicative Fees

Domestic fee $1,643.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Master of Business Administration Programme .

All MBAD606 Occurrences

  • MBAD606-22M1 (C) MBA One 2022 - Not Offered
  • MBAD606-22T1 (C) Term One 2022
Next year