ENMG605-19W (C) Whole Year 2019

Marketing, Selling and Service

12 points
18 Feb 2019 - 10 Nov 2019

Description

Marketing, Sales, Strategic Marketing.

This course consists of three modules:

Technology Marketing: The purpose of is to provide students with awareness, understanding and application knowledge of marketing in the technology environment.  The course will focus on the application of marketing concepts as applied in the real world by managers and business owners.

Strategic marketing:  Students will gain an appreciation of marketing in the context of an organisation’s strategy.  Content is focused on the interaction of various marketing principles within a strategic business decision-making framework.  

Strategic Information Technology Marketing and Management: In this module students will gain an understanding of the role of information technology (IT) in business, business strategy in the Internet age, the use of IT in business, and IT implementation.

Pre-requisites

Subject to approval of the Programme Director.

Course Coordinator

For further information see Masters in Engineering Management Head of Department

Indicative Fees

Domestic fee $770.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Masters in Engineering Management.

All ENMG605 Occurrences

  • ENMG605-19W (C) Whole Year 2019