COMS204-22S1 (D) Semester One 2022 (Distance)

Advertising and Cultural Consumption

15 points

Start Date: Monday, 21 February 2022
End Date: Sunday, 26 June 2022
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 6 March 2022
  • Without academic penalty (including no fee refund): Sunday, 15 May 2022


Advertising has become a central component of our contemporary cultural environment that finances all of the communication industries. However, the effects of advertising may lie far outside only the funding of media systems. This course explores the increasingly strained relationship between advertising, consumerism, identity, the environment and citizenship. We'll take a critical approach to the most ubiquitous form of media messaging that exists: the advertisement.


Any 15 points at 100 level from COMS, or
any 60 points at 100 level from the Schedule V of the BA.

Course Coordinator

For further information see Language, Social and Political Sciences Head of Department


Assessment Due Date Percentage  Description
Essay 17 Sep 2021 30% 2000 word
Group assignment 08 Oct 2021 20% Strategy proposal 75%; Collaboration & professionalism 25%
Assignment individual 22 Oct 2021 20% Radio ad script 50%; Rationale 50%
Exam 30% This two-hour exam is designed to assess your understanding of the course’s key ideas, concepts and content. This includes material across the whole course. The test comprises multi-choice, true-false, short-answer and matching questions. There will also be a short essay question.

Course links

Indicative Fees

Domestic fee $799.00

International fee $3,600.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS204 Occurrences

  • COMS204-22S1 (C) Semester One 2022
  • COMS204-22S1 (D) Semester One 2022 (Distance)