Subject

Marketing

Qualifications

Bachelor of Commerce
Bachelor of Commerce with Honours
Master of Commerce
Doctor of Philosophy

Overview

Our continuous exposure to advertising and sales pitches leads us to believe that marketing activities begin only when goods or services have been produced. But that is only the tip of the iceberg. Marketing is concerned with the analysis of customer needs and securing information needed to design and produce goods or services that match buyer expectations.

Strategic research methods, advertising and promotion, merchandising, sales, and management of products and services are utilised in the process, which applies to profit-oriented firms as well as not-for-profit organisations. The skills gained at UC are relevant globally.

Recommended preparation

There are no formal requirements for those wishing to study Marketing.

An interest in human behaviour and social sciences such as psychology, sociology, political science and education is advantageous.

Good communication skills, both written and interpersonal, are important. Those who have studied English to an advanced level at school will benefit from the skills they have developed. A sound understanding and previous study of statistics is also useful.

Courses

See all Marketing courses

The first-year, 100-level courses required to complete a Bachelor of Commerce majoring in Marketing are:

Later courses provide a more detailed treatment of the topics introduced at 100-level. Options are also available that enable specialisation in areas of interest.

Career opportunities

A Bachelor of Commerce majoring in Marketing will open the door to an exciting career in advertising and promotion, brand management, product management, market research, retail management, and sales and merchandising. Most of these jobs require both quantitative and interpersonal skills. Marketing careers provide a lot of variety, since the roles and functions of marketers are constantly evolving as the business environment changes.

Find out more about what you can do with a degree in Marketing.

More information

Management, Marketing and Entrepreneurship Department
College of Business and Law
University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand

Phone +64 3 364 2606
Email enquiry@mang.canterbury.ac.nz