MKTG280  Statistical Methods for Management

Description

This course focuses on the appropriate use of commonly used multivariate statistical techniques to analyse data to inform management. Multiple regression analysis is covered at some length. Other topics include correlation, analysis of variance and discriminant analysis. Students use a commercial statistical package, SPSS, throughout the course. Interpretation, reporting and critical reflection of the results for management are emphasized. The contribution of each analysis to understanding a business situation is identified. The concept of a statistical model is introduced. This is a required course for majors in Marketing and Management Science and Operations Management.

Pre-requisites

Restrictions

Equivalent Courses