MKTG100

Principles of Marketing

15 points, 0.1250 EFTS

Occurrences

Description

This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.

Restrictions

MGMT102

Equivalent Courses

MGMT102