Use the Tab and Up, Down arrow keys to select menu items.
How does our media consumption shape our opinions, actions, identities and lives? And how do audiences influence the production and circulation of media? This course will examine the relationship between audiences and media. We will discuss theory and research that represents audiences as passive consumers of media products, active decoders of media texts, and participants in interactive media production. The course will look at a broad range of media forms (such as television, radio, film, the Internet, social networking tools, and videogames), and content (including violence, reality television, romance novels, news, and political blogs). "Media Audiences" will encourage you to reflect on your own relationship with media, and to consider the broader contexts that shape your listening, viewing, reading, and interaction.
COMS101 or COMS102. Students without this prerequisite but with at least a B average in 60 points in relevant courses may enter the course with the approval of the Programme Coordinator.
COMS201