300-level

MKTG305
Strategic Marketing
Description
The course takes a managerial perspective and focuses on strategic decisions relating to the analysis, development, implementation and control of marketing strategies needed to gain and sustain an organisation's competitive advantage. Students learn various strategic tools and techniques that assist in evaluating the effectiveness of marketing strategies. New approaches to marketing practice are also covered. Instructional methods include the case studies and a group-based project.
Occurrences
Semester One 2024
Points
15 points
Prerequisites
(1) MKTG201; and (2) MKTG202; and (3) MKTG204
Restrictions
MGMT 316; MKTG 301
MKTG307
Advertising and Promotion Management
Description
This course is an introduction to the fundamentals of advertising and promotion. The course will cover the societal and managerial uses of advertising as a means of symbol formation and communication. Lectures, class exercises, discussions, and videos will be used to explore topics of relevance. Students will be involved in developing and presenting a comprehensive, promotional campaign for a product or service.
Occurrences
Semester Two 2024
Points
15 points
Prerequisites
(1) MKTG201; and (2) MKTG202; and (3) MKTG204
Restrictions
MGMT 318; MKTG 303
MKTG309
International Marketing
Description
This course introduces students to core topics in international marketing. The course is fundamental to almost all career paths for students in the marketing field with firms that have an international dimension to their marketing strategies. The course is also complementary to the other offerings in International Business.
Occurrences
Semester One 2024
Points
15 points
Prerequisites
At least 30 points of 200-level courses in MKTG
Restrictions
MGMT316
MKTG310
Customer Experience
Description
Historically, business approaches have been almost exclusively focused on the marketing mix itself, especially for product-related exchanges. As a result, the customer at the centre of the framework became an almost forgotten concern for many marketers. The course "Customer Experience" focuses on the design and marketing of emotionally stimulating, value-creating customer experiences. Students will strategically evaluate and critique current traditional marketing and management strategies in terms of their customer focus. The class format involves a mix of class lectures and in-class workshops, case analyses and presentations, best practice discussions, and individual assignments. Students will enhance their learning through group work and in-class presentations as well as individual research projects. The sessions are interactive, stimulating student thinking and critical review.
Occurrences
Semester One 2024
Points
15 points
Prerequisites
(1) MKTG201; and (2) MKTG202; and (3) MKTG204
MKTG314
Tourism Marketing and Management
Description
An integrated course that examines contemporary strategies and issues in tourism marketing and management for destinations, firms, national and regional tourism organisations.
Occurrences
Semester One 2024
Points
15 points
Prerequisites
Any 60 points at 200-level or above
MKTG315
Marketing for Behavioural Change
Description
Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.
Occurrences
Semester Two 2024
Points
15 points
Prerequisites
Any 60 points at 200-level or above
MKTG316
Digital Marketing
Description
This course offers an overview of online, digital, internet and social media marketing techniques and practices. The course prepares students for using online marketing platforms and decision making in the modern workplace.
Occurrences
Semester Two 2024
Points
15 points
Prerequisites
(1) MKTG100, (2) A further 45 points at 200-level or above
MKTG317
Sustainable Tourism Enterprises and Destinations
Description
This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.
Occurrences
Semester Two 2024
Points
15 points
Prerequisites
(1) MKTG100; and (2) A further 45 points at 200-level or above.
MKTG340
Event Management and Marketing
Description
This course introduces students to the importance of marketing and managing events in the successful development of tourist destinations. It highlights the various forces (macro and micro level, especially from a stakeholder perspective) that impact on events and provides students with an insight into the events planning, marketing, and management process. This course also addresses the financial and human resources aspects of events, and provides students with generic event marketing and management skills that can be applied to festivals, meetings and conventions, expositions and shows, and to sport competitions.
Occurrences
Semester One 2024
Points
15 points
Prerequisites
MKTG240
MKTG349
Applied Tourism Management and Marketing Project
Description
This course emphasises on using research to address tourism, hospitality and event issues related to the development and marketing of New Zealand as a tourism destination. Building on the introductory notions of marketing research in MKTG202 and tourism in MKTG240, this course further develops students' skills in applying research methods to investigate contemporary tourism issues in New Zealand. Through an applied project from the industry, students will complete an investigation of a current and relevant tourism issue. The course includes a series of workshops on tourism research methods and project management skills. Topics covered in this course include problem formulation and research design; research implementation; data collection and analysis and results interpretation; evaluation; and application.
Occurrences
Semester Two 2024
Points
15 points
Prerequisites
MKTG240, MKTG202

Not Offered Courses in 2024

300-level

MKTG308
Special Topic: Cultivating Wisdom and Well-Being for Personal and Professional Growth
Description
Aristotle maintained that the primary goal of life is to achieve well-being, which he associated with human flourishing. It involves health, happiness, and prosperity across several dimensions of everyday life, including the physical, emotional, social, economic, spiritual, environmental, and political. Today we live amidst significant challenges to and opportunities for well-being, each requiring appropriate choices and behaviours. But what does it mean to make the most appropriate or right decisions, and to act accordingly? Aristotle argued that the foremost path to well-being is to nurture one’s wisdom, which is widely regarded as the pinnacle of human virtues. Drawing on both Western and Eastern philosophy, as well as contemporary social science and business literature, the goal of this course is to seek new understandings, self-insights, and useful tools in regard to wisdom and well-being, particularly as to how these concepts apply to a variety of professional and personal situations across the life span. Within professional contexts we will delve into topics such as customer relationships, marketing strategy, corporate ethics and social-ecological responsibility, organizational leadership and strategy, and human resources/employee relations. We will advance toward our course goal through readings, videos, exercises, open discussions, and a culminating individual project for growth through career and personal life.
Occurrences
MKTG308-24S2 (C)
Semester Two 2024 - Not offered
For further information see MKTG308 course details
Points
15 points
Prerequisites
Any 120 points, including MKTG100
MKTG311
Retail Marketing
Description
This course examines the fundamentals of retail marketing including the characteristics of consumer store choice, the role of retailing in the overall marketing concept, and the practice and future of retailing in New Zealand.
Occurrences
MKTG311-24S1 (C)
Semester One 2024 - Not offered - see department for alternatives 
For further information see MKTG311 course details
Points
15 points
Prerequisites
(1) MKTG201; and (2) MKTG202; and (3) MKTG204
MKTG390
Marketing Internship
Description
An internship placement is an opportunity to experience a professional work environment. Internships taken for credit are usually unpaid. You are expected to develop a good understanding of a sector, market or organisation. The work you submit will show an application of the tools, ideas or concepts of marketing. You will be required to reflect critically on the requirements of transitioning from an academic to a work environment and the skills valued in a professional workplace. As these are marketing placements, priority is given to marketing majors.
Occurrences
Not offered 2024, offered in 2017 , 2018 , 2019 , 2020 , 2021
For further information see MKTG390 course details
Points
15 points