200-level

MKTG201
Marketing Management
Description
Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.
Occurrences
Semester Two 2024
Points
15 points
Prerequisites
(1) MKTG100; and (2) A further 45 points RP: MKTG202
Restrictions
MGMT210
MKTG202
Marketing Research
Description
An introduction to marketing research and its applications, with an emphasis on research as an aid to management decision-making. Students in this course will be provided with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing.
Occurrences
Semester One 2024
Points
15 points
Prerequisites
(1) MKTG100; and (2) STAT101; and (3) A further 30 points
Restrictions
MGMT212
MKTG204
Consumer Behaviour
Description
The purpose of this course is to focus on why and how consumers make decisions and behave in certain ways. More specifically, it examines what motivates consumers, what captures their attention, and what retains their loyalty.
Occurrences
Semester Two 2024
Points
15 points
Prerequisites
(1) MKTG100 or COMS104; and (2) A further 45 points.
Restrictions
MGMT204
MKTG205
Services Marketing and Management
Description
This course aims to develop an understanding of services marketing and management. Students will be introduced to services marketing and management concepts, service quality, service logic; consumer behaviour, expectations and perceptions in relation to services; understanding customer requirements, and service development and design; and the role of employees in service delivery. This will be done in relation to several industries within the service sector.
Occurrences
Semester One 2024
Points
15 points
Prerequisites
(1) MKTG100; and (2) A further 45 points
Restrictions
MGMT 317; MKTG 313
MKTG230
Business, Society and the Environment
Description
This course is a general introduction to the changing responsibilities of business to society and the environment. This course is designed to 1) help you to understand current perspectives on the impact of business on climate change globalisation, and consumerism, and, 2) to help you analyse and develop ways in which business organisations respond ethically to the needs of society and the environment. Each of the topics is addressed at a global, national and organisational level.
Occurrences
Semester One 2024
Semester Two 2024
Points
15 points
Prerequisites
Any 60 points
Restrictions
MGMT230
MKTG240
Tourism, Hospitality & Events Management
Description
This course exposes students to the tourism system and critically discusses its components. The course equips students with an understanding of tourism, hospitality and events industry globally and in New Zealand.
Occurrences
Semester One 2024
Points
15 points
Prerequisites
MKTG100
MKTG241
Hospitality Marketing and Management
Description
In this course, students will learn about both the strategic and operational side of hospitality businesses, with a focus on marketing aspects. Students will typically learn about food and beverage management and housekeeping management as well as the marketing practices of different sectors in the hospitality industry.
Occurrences
Semester Two 2024
Points
15 points
Prerequisites
MKTG100

Not Offered Courses in 2024

200-level

MKTG210
Marketing Management
Description
Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.
Occurrences
Not offered 2024
For further information see MKTG210 course details
Points
15 points