Marketing Management

Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.

15 points

(1) MKTG100; and (2) A further 45 points RP: MKTG202

MGMT210

Consumer Behaviour

The purpose of this course is to focus on why and how consumers make decisions and behave in certain ways. More specifically, it examines what motivates consumers, what captures their attention, and what retains their loyalty.

15 points

(1) MKTG100 or COMS104; and (2) A further 45 points.

MGMT204

Organisational Behaviour

This course provides an introduction to the study of individual and group behaviour in organisations. The course is taught in two parts. In the first part we examine individual-level topics such as personality differences; perception and learning in organisations; workplace emotions, theories of motivation; and stress management. We then move on to discuss team and organisational-level processes, including decision-making; group dynamics and teamwork; communication; power and conflict management; organisational structure and design; organisational culture; and organisational change.

15 points

(1) MGMT100; and (2) A further 45 points

MGMT201, MGMT216

Principles of Human Resource Management

This course covers the principles of human resource management (HRM) - its major functional areas and the major theories that are the basis for modern HRM practices.

15 points

(1) MGMT100; and (2) A further 45 points

Tourism, Hospitality & Events Management

This course exposes students to the tourism system and critically discusses its components. The course equips students with an understanding of tourism, hospitality and events industry globally and in New Zealand.

15 points

MKTG100