Strategic Marketing

The course takes a managerial perspective and focuses on strategic decisions relating to the analysis, development, implementation and control of marketing strategies needed to gain and sustain an organisation's competitive advantage. Students learn various strategic tools and techniques that assist in evaluating the effectiveness of marketing strategies. New approaches to marketing practice are also covered. Instructional methods include the case studies and a group-based project.

15 points

(1) MKTG201; and (2) MKTG202; and (3) MKTG204

MGMT 316; MKTG 301

Marketing for Behavioural Change

Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.

15 points

Any 60 points at 200-level or above

Entrepreneurship and New Ventures

The main focus of this course is the independent entrepreneur as business founder. The course covers the nature of new business ventures, why many fail, family firms, and how new small businesses are financed. Case studies are used extensively and students must also produce their own business proposal and business plan. This course is highly recommended for those students interested in competing in the Entre $85K Challenge.

15 points

(1) ACCT102; and (2) A further 45 points at 200-level or above

MGMT 321

Social Entrepreneurship

This course is an introduction to Social Entrepreneurship and how it can help communities. It will explore both the theory and practical applications of social entrepreneurship.

15 points

Any 90 points at 200-level or above

MGMT 321

Emerging IT for Business

Emerging and disruptive technologies are pervasive and transformational, changing the way in which people and businesses operate. Drawing on cutting-edge research, this course explores new technologies, trends, business models, issues and impacts. Students will critically analyse technology trends and make recommendations aimed at delivering significant, enduring and transformative business impacts, products, services and customer value.

15 points

(1) INFO123; and (2) An additional 45 points at 200-level or above.

INFO635

Business Intelligence and Analytics

This course covers key principles and practices related to the use of business intelligence (BI) systems to support strategy and decision-making. Topics include performance dashboards and data visualisation; descriptive, predictive and predictive analytics; data, text and web mining; future trends and directions. Real data-sets and industry-standard tools will be used to demonstrate key principles of BI and to help students develop analytical and problem-solving skills related to BI solutions.

15 points

(1) INFO123; and (2) 45 points at 200-level or above RP: STAT101