200-level

MKTG201
Marketing Management
Description
Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.
Occurrences
Semester Two 2024
Points
15 points
Prerequisites
(1) MKTG100; and (2) A further 45 points RP: MKTG202
Restrictions
MGMT210
FINC203
Financial Markets, Institutions and Instruments
Description
Description and analysis of the financial system, focusing on financial markets (domestic and international), financial asset trading mechanisms, market efficiency, institutions (intermediaries) and instruments (stocks, bonds, hybrid securities including derivatives).
Occurrences
Semester One 2024
Points
15 points
Prerequisites
(1) STAT101; and (2) A further 45 points.
Restrictions
AFIS214
MKTG204
Consumer Behaviour
Description
The purpose of this course is to focus on why and how consumers make decisions and behave in certain ways. More specifically, it examines what motivates consumers, what captures their attention, and what retains their loyalty.
Occurrences
Semester Two 2024
Points
15 points
Prerequisites
(1) MKTG100 or COMS104; and (2) A further 45 points.
Restrictions
MGMT204

Not Offered Courses in 2024

200-level

MGMT228
Chinese Business Practices and Culture (study tour)
Description
This course comprises a 3-week study trip to Zhejiang Gongshang University in Hangzhou, China, where the student will take courses on Chinese business practices and culture, and interact with Chinese students and businesses.
Occurrences
Not offered 2024, offered in 2016 , 2017 , 2018 , 2019 , 2020
For further information see MGMT228 course details
Points
15 points