Principles of Marketing

This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.

15 points

MGMT102

Introduction to Microeconomics

Scarcity, exchange and trade. Market analysis and policy. Consumer choice theory. Theory of the firm. Imperfect competition. Externalities and public goods.

15 points

ECON199

Introduction to Macroeconomics

This course introduces students to the macro economy and how it evolved to where it is today. We examine economic variables and how rises and falls in these variables affect people and businesses. We investigate how government policies, decisions by households and firms, and changes in the world economy affect inflation, exchange rates, interest rates, unemployment, growth, poverty and inequality and other economic outcomes we care about.

15 points

Business Information Systems and Technology

Information technology plays a critical role in business and society, supporting business transformation and innovation, digital lifestyles, and how we communicate and collaborate. This course aims to help students understand how organisations can use data and technology to address business problems, to deliver business value and stay competitive, to create better processes, to improve connections with stakeholders, and to make better decisions. Students are exposed to the opportunities that new and emerging technologies provide, and develop problem-solving skills applicable to any area in business as well as practical skills to capture, organise and use data to support decision-making.

15 points

ACIS123, AFIS123, AFIS124