Opportunities: Here, There and Everywhere

Students are introduced to the entrepreneurial worldview that opportunities for innovation can be found across geographic, socioeconomic, industry, and cultural boundaries. Students must demonstrate an entrepreneurial mindset through which they constantly seek to recognize innovation opportunities, across multiple contexts. Students are required to identify innovation opportunities that are local, national, and international in scope.

15 points

Any 60 points

Will it Fly?: Feasibility Assessment of New Innovation

This course examines the significant differences between novelty and innovativeness. Students are expected to demonstrate a fluency with multiple types of analyses in order to ultimately provide a compelling answer to the important question of whether a creative idea is feasible (based on an assessment of physical, financial, market, regulatory, cultural, and other conditions).

15 points

Any 60 points. RP: INOV200

Advertising and Cultural Consumption

Advertising has become a central component of our contemporary cultural environment that finances all of the communication industries. However, the effects of advertising may lie far outside only the funding of media systems. This course explores the relationship between advertising, consumerism, identity, the environment and citizenship. You will learn be deconstructing the system, analysing advertisements, examining the effects of advertising on identity, and looking into the rise of ethical brands and sustainability. Then will study advertising from an insider perspective, finding out how advertising agencies work and ads are created. This course has on-campus and distance options. It includes group work and requires active engagement in class, or online for distance students, to create and share work with others, in order to learn from and support each other.

15 points

Any 15 points at 100 level from COMS, or any 60 points at 100 level from the Schedule V of the BA.

Communicating with Data and Digital Media

This course introduces data communication techniques and topics, and will provide students with a toolkit to analyse and evaluate the use of data and digital platforms in a range of contexts, including data-driven social research and communication. We focus on the preparation and visualisation of tabular and social network data, writing and evaluating web content in relation to data practices, and critical topics such as privacy and the datafication of everyday life.

15 points

Any 60 points at 100-level.

Social Media

This course contains practical work in the community and groupwork. The course prepares students to do public communication in a rapidly changing media environment. The first half of the course explores how a range of social media platforms work and how professional communicators are attempting to use it. Topics include networks, online community, social media analytics and social media campaigns. In the second half of the course students apply these ideas in small-group projects for a community organisation or company. This course is available only to students enrolled in the Bachelor of Communication.

15 points

15 points COMS or 60 points BC Schedule V. Subject to approval by the Head of Department.

COMS222 (2008-2012), DIGI207