Fundamentals of Management

An introduction to the fundamental principles of management related to the functional areas of planning, organising, leading and controlling, as well as an introduction to how organisations are linked to the New Zealand and global business environment.

15 points

MGMT101

Principles of Marketing

This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.

15 points

MGMT102

Working in a Digital World

This course provides students with an understanding of how the digital world is engineered, and exposes them to a range of tools commonly used by knowledge workers. Students will learn to critically evaluate systems from both a technical and human point of view.

15 points

COSC 110, COSC101

Introduction to Strategic Communication

This course examines the role of strategic communication in society as an economic and political force. Strategic communication attempts to persuade and argue for a particular position that one is advocating for - whether that be on behalf of a business, a governmental policy, or a social cause. Obvious examples from within media are public relations and advertising, however, this course will examine how sponsored messaging has affected social institutions, from education to politics to media to health to philanthropy. The second half of the course is focused on building the skills necessary to create effective strategic messages. This course has on-campus and distance options, and requires active participation.

15 points