Innovative Business Strategy

Description

This is an application-focused course detailing contemporary approaches to strategy analysis and formulation that help businesses sustain an innovative orientation and respond to external challenges. The course regards strategy from its fundamental roots in the Greek "strategos"and emphasises the fundamental objective to build advantage or ensure survival. It shows that strategy is a highly iterative process of analysis, choice and action that impacts on the key result areas that are needed to achieve the organisation’s objectives. The nexus between strategy and innovation is emphasised where strategy is the "how" and innovation supplies the "what".