COMS204

Advertising and Cultural Consumption

15 points

Occurrences

  • COMS204-20S1 (C) Semester One 2020
  • COMS204-20S2 (C) Semester Two 2020 - Not Offered

Description

Advertising has become a central component of our contemporary cultural environment that finances all of the communication industries. However, the effects of advertising may lie far outside only the funding of media systems. This course explores the increasingly strained relationship between advertising, consumerism, identity, the environment and citizenship. We'll take a critical approach to the most ubiquitous form of media messaging that exists: the advertisement.

Pre-requisites

Any 15 points at 100 level from COMS, or
any 60 points at 100 level from the Schedule V of the BA.