Strategy and Entrepreneurship

  • Strategy and Entrepreneurship



Strategy and Entrepreneurship is the highest level of managerial activity, usually performed by a company's chief executive officer, and executive team.

Strategy is the capstone function of business management. It deals with making decisions to create advantage and above-normal profits, and provides overall direction to an enterprise. Entrepreneurship pertains to how to recognise and assess attractive opportunities using innovation, leveraging risk, and engaging in effective competitive action. Entrepreneurship refers to all aspects of setting up, running, and growing new business ventures.

Together, these disciplines help managers develop and grow businesses of any size (including new ventures).

A major in Strategy and Entrepreneurship is a useful companion to a technical degree as it adds a managerial way of thinking to technical competence.

Minor in Entrepreneurship

UC also offers a minor in Entrepreneurship, which allows Bachelor of Commerce, Bachelor of Arts, Bachelor of Science, Bachelor of Sport Coaching, and Bachelor of Youth and Community Leadership students to complement their major subject with study in a different discipline. This can increase breadth of knowledge at an undergraduate level, and potentially employability.

Contact us

Department of Management, Marketing and Entrepreneurship

Phone +64 3 369 3888

Reception Level 2, Meremere Building – see campus maps

Postal address
Te Rāngai Umanga me te Ture | College of Business and Law
Te Whare Wānanga o Waitaha | University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand

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