Sport Marketing and Management



Sport Marketing and Management study explores the business of sport and how it has grown into a massive profit-making industry across the world.

Gain insight into all the inner workings of the sporting industry, including recruiting athletes, merchandising, events and promotions, and more.

Minor in Sport Management

UC also offers a minor in Sport Management within multiple degrees so you can upskill your other studies with specific knowledge around managing business processes in the sports industry.

Contact us

Te Kura Mātai Hauora | School of Health Sciences

Phone +64 3 369 3333

Level 3, Rehua building – see campus maps

Postal address
Te Kaupeka Oranga | Faculty of Health
Te Whare Wānanga o Waitaha | University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand

Browse related subjects to Sport Marketing and Management

Choose an area that you are interested in and learn how UC's extensive range of study options can let you study what you want to.

Dr Jörg Finsterwalder, Management and Marketing


Marketing goes beyond advertising and sales pitches — it analyses customer needs to design and produce goods or services that match buyer expectations, or even ...

Sam Whitelock, Management graduate


Management involves organising teams of people and boosting business performance.Explore how businesses function, and how you can influence processes, ...