• Innovation
    Samantha Jones (Bachelor of Commerce, Master of Engineering in Management) started the ethical uniform manufacturer Little Yellow Bird through UC's Te Pokapū Rakahinonga | Centre for Entrepreneurship. Little Yellow Bird produces clothing through ethical trade labour and sustainable materials in India. Samantha was named New Zealand's Young Innovator of the Year in 2017, and is a recipient of a prestigious Edmund Hillary Fellowship for entrepreneurs.



Innovation is the key to successful business, government, and society, where generating new ideas for improvement is a continuous goal.

Employers have long recognised innovators as highly valued members of their industries. Being able to anticipate the socioeconomic, cultural, environmental, and political factors that lead to an innovative solution is a skill sought after across the world.

Through Innovation studies at UC, students will learn about the development and commercialisation of new ideas, with direct input from local organisations. Students will use real-world examples to identify opportunities for innovation, learn how to recognise the impact their ideas will have, and also have the chance to implement these within an organisation.

Contact us

Department of Management, Marketing and Entrepreneurship

Phone +64 3 369 3888

Reception Level 2, Meremere Building – see campus maps

Postal address
Te Kura Umanga | UC Business School
Te Whare Wānanga o Waitaha | University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand

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