Industrial Product Design

Hoahoa Hua Pakihi

  • Industrial Product Design



Industrial Product Design is one of three majors of the Bachelor of the Product Design degree combining creative innovation with technical and business skills.

The products that we use in everyday life, such as mobile phones, mobility devices, espresso coffee machines, sports equipment, toys and games, microwave ovens, or bicycles, all share elements in both design and usability. This major will teach you how to design and deliver suitable products that solve problems and generate consumer interest.

You will also develop key skills in product design such as design, sketching and computer-aided design, fluid flow, power and energy, and materials selection that is ergonomic, functional, appropriate, and appealing. You will gain a practical understanding of the product design lifecycle – from idea generation through to prototyping and commercialisation.

Industrial designers are problem solvers. They are critical and imaginative, express artistic and practical skills, are able to communicate and work well under pressure, are open to criticism, and can sell an idea to any client.

Contact us

Te Kura Hanga Otinga | School of Product Design

Phone +64 3 369 4271 or +64 3 369 4272

Len Lye building – see campus maps

Postal address
Te Rāngai Pūkaha | College of Engineering
Te Whare Wānanga o Waitaha | University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand

Browse related subjects to Industrial Product Design

Choose an area that you are interested in and learn how UC's extensive range of study options can let you study what you want to.

Design Innovation

Design Innovation

Through the Design Innovation major, you can combine your creativity and mātauranga Māori with engineering to invent new products that support Māori needs and ...

Product Innovation

Product Design

Product Design is an interdisciplinary mix of creative design, with courses from science, engineering, and business.Product designers plan and develop items for ...