Communication is the core of how society functions, from the sharing of information and ideas, to bringing people together as audiences or as the public, to advocating for change in society. As part of the Bachelor of Communication (BC), this subject will explore how communication can be used in public, corporate, and creative communication projects.
You will study how communication is produced in a variety of creative media, business, and social climates, and have many opportunities to create your own projects. This subject will give you an insight into communication as a catalyst for culture, politics, and business management.
- UC is known for its teaching experts in Media and Communication, and our academic staff have actively researched and participated in the communication field in Aotearoa New Zealand, in areas of journalism, social change and activism, crisis communication, health communication practice, Pacific and alternative media, and critical analysis of media in Aotearoa.
- The Bachelor of Communication is the only degree in Aotearoa New Zealand that offers a major specialisation in Māori communication strategy.
- Students will have opportunities to add a practical component to their degree through UC’s internships, industry projects, and community campaigns with local businesses.
- With links to international partners in journalism and media studies, and a close relationship with our partner universities, UC is able to offer seminars and guest lectures from global experts each semester. Recent fellows came from Cardiff University, George Washington University, University of Florida, University of Helsinki, and the Danish School of Media and Journalism.
The Bachelor of Communication is open to all students and no previous study is required. A good standard of oral and written English is important.
Students in the first year of the Bachelor of Communication complete five compulsory courses, as well as courses from any other degree at UC.
200-level and beyond
After first year, students will take advanced communication courses focused on digital and social media, understanding audiences, as well as courses focused on one of four communication majors. The majors are: Communication Strategy and Practice, Journalism, Tauwhitinga Māori: Māori Communication Strategy and Practice, and Political Communication.
Courses will also include project consultation work with real-world organisations and further opportunities for internships and project management.
See Schedule C to the Bachelor of Communication for a full list of Communication courses.
Communication graduates who emerge with critical thinking and analysis skills in new and emerging media will be in demand by the industry. Those who can engage with wider communities, utilise data, and are knowledgeable in bicultural contexts, are also highly valued.
In Aotearoa New Zealand, graduates with extensive experience in biculturalism, project management, and corporate communication will be well suited to roles in business management and strategy. Global employers also constantly seek graduates with skills as public communicators who can also engage with wider communities.
Graduates are employed as communications advisors and managers, journalists, content writers, digital marketing executives, publishers and editors, business development executives, and account managers.
Find out more about what you can do with a degree from UC.
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