SDG 8 - Decent Work and Economic Growth
UC’s Business School course MKTG314 examines contemporary marketing strategies and issues in tourism. The course directly addresses 11 UN SDGs, for example, the sustainability of tourism,
and issues of gender in tourism with respect to roles and responsibilities. It provides a comprehensive framework for understanding the effects of tourism development at various scales, with examples from Aotearoa and internationally. Attention is given to the understanding of sustainable tourism, including sustainable development and consumption, “overtourism” and global environmental change.
Building a Sustainable Future in Tourism
Finding out what makes a business resilient will help owners and managers build a sustainable future in tourism. UC’s marketing and tourism expert, Professor Girish Prayag says there are several key pillars businesses can use to build resilience, including access to finances, adapting product offerings, relationships within supply chains, marketing, networks and community relationships, employee engagement and diversification. Professor Prayag explains: “Our research has shown that businesses that had done this prework had a more positive outlook and were able to adapt more quickly during COVID-19.” Professor Prayag is currently studying small to medium tourism and hospitality enterprises in Christchurch and wider New Zealand to understand what contributes to their resilience.
Career Advice, Jobs and Internships
Te Rōpū Rapuara | Careers team support UC students with a range of career and employment services. Career Consultants are available to discuss options and job prospects. Seminars are regularly delivered. Topics are broad, including job applications and interviews, employment agreements and negotiating salary. The team also connect employers and students, hosting career fairs and presentations. Jobs and internships are listed on the NZUniTalent jobs board. Our strong relationship with the Crusaders Rugby Club has provided internship opportunities for students in UC’s Bachelor of Sport Coaching programme, the only degree of its kind in Aotearoa. Undergraduate student, Kali Zygmant worked at Crusaders HQ, and Todd Andrews worked at the Crusaders gym while studying towards his Master’s degree in Sport Science.
We are committed to helping our staff achieve a healthy balance between work and the other important aspects of their lives. Where reasonably practicable, flexible working arrangements may be offered such as part-time work, job sharing, reducing responsibilities, or changing hours of work. Several learning and development programmes focus on supporting staff when navigating change or challenging times, and include in-person workshops and online resources. Recently, we launched the Mentemia App for staff and students, which offers on the go well-being tips and tricks.
FutureU study grants
FutureU launched in mid-2020, as a targeted response to help support affected businesses and employees following the COVID-19 outbreak. Many people faced redundancy, suspension or reduction in work hours. FutureU study grants provided the opportunity for people affected by COVID-19 to upskill or change careers. Study options ranged from short-term qualifications to our revamped Master of Business Administration, including various certificates and diplomas. FutureU was a unique opportunity for students enrolling in 2020, supporting the recovery of the New Zealand economy following the COVID-19 outbreak.