Digital Content Creator


Digital Content Creators analyse, assess and develop digital content that is used by the University of Canterbury’s College of Business and Law to increase engagement with social media. Digital Content Creators are currently enrolled in or have successfully completed MKTG316.

Hours involved in the activity

12 hours minimum. For every 12 hours of active learning you can claim recognition for one skill and one attribute. NB: opportunities only exist to develop the skills and attributes specified for this activity in the grey areas of the table below. For this activity you can claim a maximum of one learning and development outcome.


Ekant Veer

Work readiness skill/Graduate attribute

By actively engaging in this activity, you can claim against the pre-determined intersection points detailed below. You should reflect on your experience and select the WRS/GA intersection point(s) that best represents your learning outcome.

  • B1 - Communication - Digital Content Creators communicate and engage with the wider community via social media and other platforms.
  • B2 - Initiative and Enterprise - Digital Content Creators develop and prepare new content to engage the wider community and drive engagement with the College’s social media pages.  
  • B4 - Learning - Digital Content Creators learn to develop content that increases social media engagement and represents UC in a positive way.
  • B5 - Planning and organising - Digital Content Creators plan their content releases to reach the widest audience and build social media momentum.  
  • B6 - Problem Solving - Digital Content Creators identify issues and develop effective solutions when levels of community engagement fall.
  • B7 - Self-Management - Digital Content Creators manage their time and commitments effectively to find ways to engage with the wider community via social media.
  • B9 - Technology - Digital Content Creators use various technology platforms to reach the community and develop closer links with them.
  • C1 - Communication - Digital Content Creators develop effective and persuasive online content.
  • C4 - Learning - Digital Content Creators apply their academic learning to the development of online content.  
  • C5 - Planning and organising - Digital Content Creators meet deadlines and achieve goals set by the College of Business & Law’s marketing team.  
  • C7 - Self-management - Digital Content Creators liaise closely with the University’s marketing team in order to meet its marketing and promotional goals.
  • C9 - Technology - Digital Content Creators adapt their content to take advantage of various online platforms.  
  • D1 - Communication - Digital Content Creators communicate with a global audience via social media. 
  • D2 - Initiative and Enterprise - Digital Content Creators innovatively develop content to reach a diverse group of social media followers.  
  • D4 - Learning- Digital Content Creators learn which types of content engage a wider audience and how best to adapt their strategy to reach this global audience.
  • D9 - Technology- Digital Content Creators understand which platforms reach the global community and how to schedule posts to effectively reach that audience.
Matrix intersection points for Digital Content Creator (highlighted in grey)
Co-curricular Record (CCR)

UC Graduate Attributes (GAs)

Bicultural Competence & Confidence Community Engagement Employability Innovation & Enterprise Global Awareness
Work Readiness Skills (WRS) Communication A1 B1 C1 D1
Initiative and enterprise A2 B2 C2 D2
Leadership A3 B3 C3 D3
Learning A4 B4 C4 D4
Planning and organising A5 B5 C5 D5
Problem solving A6 B6 C6 D6
Self-management A7 B7 C7 D7
Teamwork A8 B8 C8 D8
Technology A9 B9 C9 D9

CCR criteria

  • UC affiliated
  • Not an academic prerequisite
  • Not for academic credit

Are you interested in participating in this activity?