Andy Phelps

Academic StaffAndrew Phelps

Internal Phone: 90117
Professor Phelps specializes in game-centric teaching and research, exploring how games can be effective tools for education, expression, and wonder.

Research Interests

Andrew "Andy" Phelps is a professor at the Human Interface Technologies Laboratory NZ (HITLabNZ) within the College of Engineering at the University of Canterbury. His work there is focused on virtual and augmented reality, games and education, and art and interactive media experiences of several varieties. In addition to his individual research and creative practice, supervision of students, and teaching activities, he is heavily engaged in building a new effort within the university, the Applied Immersive Gaming Initiative (AIGI), in collaboration with other faculty and staff at the HITLab, UC, and ChristchurchNZ, the city’s promotion and economic development agency.

Phelps also serves as a Professor in the Film & Media Arts division of the School of Communication at American University, and as Director of the AU Game Lab, a multidisciplinary effort that engages faculty, staff, and students from several divisions of Communication as well as the AU College of Arts & Sciences.

Proir to July of 2019, Phelps served as a Professor of Art & Design in the College of Art & Design at the Rochester Institute of Technology (RIT), and before that as a Professor in the B. Thomas Golisano College of Computing & Information Sciences at RIT, for nearly 20 years. He is the founder of the RIT School of Interactive Games & Media, the founder of the RIT Center for Media, Arts, Games, Interaction & Creativity (MAGIC) and the founder of MAGIC Spell Studios at RIT, a $25M public-private partnership between RIT and the State of New York.

In addition to his roles at American and Canterbury he currently serves as president of the Higher Education Video Game Alliance (HEVGA).

For additional information on research, teaching, papers, writing, games and artwork, see

Recent Publications

  • Consalvo M., Boudreau K., Bowman N. and Phelps A. (2023) Fame! I wanna stream forever: Analysis and critique of successful streamers’ advice to the next generation. In.
  • Consalvo M. and Phelps A. (2022) Re-Reading, Re-Playing, and Re-Experiencing: Similarities, Differences, and Impact Across Games and Books. Tampere, Finland: Tampere Games Summit, 1 Jan 2022.
  • Phelps A. (2022) A Story of Convergence (Keynote Presentation). CILECT North American Conference, 1 Jan 2022.
  • Phelps A. (2022) A Very Brief History of Games & Education in the Past 20 Years. Dundee, Scotland: Scottish Games Week, 1 Jan 2022.
  • Phelps A. (2022) The Awesome Power of Games and Interactive Entertainment. London, UK: More Than Just A Game, 1 Jan 2022.