Associate Professor Donald Matheson
Media & Communication
Donald can talk to Year 12 and 13 students about any of the following topics:
- how social media have changed public debateethical issues in media, such as fake news, hate speech, freedom of speech, bias and ethics for public relations
- documentary-making and shaping messages for the audience
- citizen journalism and participatory media
- how to analyse media language, including narrative, labelling and vocabulary
Associate Professor Donald Matheson is head of the Media and Communication Department at UC. He is an expert on journalism, social media and media ethics. He has worked as a newspaper reporter and has a passion for media that build community and tell stories well. He has worked at the University of Canterbury since 2004 and teaches courses with a combined practical and critical dimension, such as a social media course where students do projects for community groups or small businesses.
He can also talk to Year 12 and 13 student about these following topics:
- how to write well for your audience
- the future of journalism in Aotearoa New Zealand
- war reporting
- the use of social media after a disaster
He can also advise on two main areas to help students plan their tertiary study:
1) how to plan a career in the communication field and work related to the discipline, including journalism, public relations, social media, advertising, content production, marketing and data analysis.
2) study options, including the value of UC’s new Bachelor of Communication, the Bachelor of Arts, graduate diplomas, Masters and the fantastic add-ons we offer such as internships and international exchanges.
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