The UC Me campaign was launched nationally in April 2015, with current students delivering powerful personal perspectives on the UC experience to inspire future students. So far, UC Me has seen the faces of over 100 students in advertising on billboards, Adshels, in print and online.
Billboards and Adshels across New Zealand featured striking portraits of students from all six colleges, coupled with headlines describing their respective experiences.
Complementing the outdoor campaign, UC Me was promoted on Facebook, YouTube and Google Adwords, with ads driving traffic to the UC Me webpage where students’ stories are hosted. Other online advertisements highlighted the breadth and depth of the UC experience, linking to a wide range of pages within the UC website.