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Marketing, Sales, Strategic Marketing.
TECHNOLOGY MARKETINGDescriptionTechnology Marketing: The purpose of is to provide an overview of the Marketing function and best practices in marketing management. The course will focus on the application of marketing concepts as applied in the real world by managers and business owners.Strategic marketing: The content of this module is focused on the interaction of various marketing principles within a strategic business decision-making framework.Strategic Information Technology Management: In this module students will gain an understanding of the role of information technology (IT) in business, business strategy in the Internet age, the use of IT in business, and IT implementation.Technology Marketing and Strategic MarketingSession 1IntroductionMarketing PrinciplesBrandingTeam case study challenge to investigate a marketing situation for an organisation.Session 2Strategic marketing frameworkIntegrated Marketing CommunicationRetailing and Product PromotionSession 3Segmentation and PositionDeveloping StrategiesRetailing and Integrated Marketing CommunicationSession 4International StrategiesCompetitive Marketing StrategyInternational MarketingSTRATEGIC INFORMATION TECHNOLOGY MANAGEMENTSession 1: Strategy and the Internet. In this part the questions “Can the Internet and information technology create economic value?” and “Can information technology deliver a sustainable competitive advantage?” are addressed.Session 2: Information Technology in the Enterprise. In this part models for information technology alignment to strategy are addressed.Session 3: Information Technology Implementation. In this part systems implementation and service delivery is covered. Quality, implementation methodologies, and vendor selection are covered.Learning OutcomesKnowledgeThis course develops specialised operational and technical knowledge in the area of technology marketing and strategic information technology management. It also develops specialised operational knowledge of the preparation of marketing plans and IT management plans. It is a foundation course for 2 follow on courses which develop knowledge of commercialisation and strategy. Students will demonstrate broad understanding and integrating of the knowledge via group discussion and individual assignments that are based on information extracted from actual business situations. Specific knowledge is also demonstrated in the skills and application assessment items.SkillsStudents’ observational and analytical skills in the area will be developed through chass discussions and case studies and will be assessed through assignments for largely unfamiliar style problems. Students will also demonstrate skill to analyse and generate solutions to complex and sometimes unpredictable problems through individual assignments. Application The marketing section of this course complements a number of other courses, namely commercialisation, strategy and engineering law. The strategic information technology section complements strategy, operations management and project management.Students will complete a series of in-class discussions to apply their knowledge and analytical skills to eventually be able to assess and interpret market and IT situations in a real-world situation. The number of formal in-class sessions are insufficient so students must manage their time and work with others to both validate and transfer knowledge. The group assignment requires the synthesising opinions on a particular situation and then evaluating the legal implications. The results must be communicated in a professional report.
Subject to approval of the Programme Director.
For further information see Masters in Engineering Management Head of Department
Domestic fee $755.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Masters in Engineering Management .