ENMG605-18W (C) Whole Year 2018

Marketing, Selling and Service

12 points

Details:
Start Date: Monday, 19 February 2018
End Date: Sunday, 18 November 2018
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 2 March 2018
  • Without academic penalty (including no fee refund): Friday, 7 September 2018

Description

Marketing, Sales, Strategic Marketing.

Learning Outcomes

TECHNOLOGY MARKETING

Description
Technology Marketing: The purpose of is to provide an overview of the Marketing function and best practices in marketing management. The course will focus on the application of marketing concepts as applied in the real world by managers and business owners.

Strategic marketing:  The content of this module is focused on the interaction of various marketing principles within a strategic business decision-making framework.
Strategic Information Technology Management: In this module students will gain an understanding of the role of information technology (IT) in business, business strategy in the Internet age, the use of IT in business, and IT implementation.

Technology Marketing and Strategic Marketing

Session 1
Introduction
Marketing Principles
Branding
Team case study challenge to investigate a marketing situation for an organisation.

Session 2
Strategic marketing framework
Integrated Marketing Communication
Retailing and Product Promotion

Session 3
Segmentation and Position
Developing Strategies
Retailing and Integrated Marketing Communication

Session 4
International Strategies
Competitive Marketing Strategy
International Marketing


STRATEGIC INFORMATION TECHNOLOGY MANAGEMENT

Session 1:
Strategy and the Internet. In this part the questions “Can the Internet and information technology create economic value?” and “Can information technology deliver a sustainable competitive advantage?” are addressed.

Session 2:
Information Technology in the Enterprise. In this part models for information technology alignment to strategy are addressed.

Session 3:
Information Technology Implementation. In this part systems implementation and service delivery is covered. Quality, implementation methodologies, and vendor selection are covered.

Learning Outcomes

Knowledge
This course develops specialised operational and technical knowledge in the area of  technology marketing and strategic information technology management.  It also develops specialised operational knowledge of the preparation of marketing plans and IT management plans.  It is a foundation course for 2 follow on courses which develop knowledge of commercialisation and strategy.  Students will demonstrate broad understanding and integrating of the knowledge via group discussion and individual assignments that are based on information extracted from actual business situations. Specific knowledge is also demonstrated in the skills and application assessment items.

Skills
Students’ observational and analytical skills in the area will be developed through chass discussions and case studies and will be assessed through assignments for largely unfamiliar style problems.  Students will also demonstrate skill to analyse and generate solutions to complex and sometimes unpredictable problems through individual assignments.

Application
The marketing section of this course complements a number of other courses, namely commercialisation, strategy and engineering law.  The strategic information technology section complements strategy, operations management and project management.

Students will complete a series of in-class discussions to apply their knowledge and analytical skills to eventually be able to assess and interpret market and IT situations in a real-world situation.  The number of formal in-class sessions are insufficient so students must manage their time and work with others to both validate and transfer knowledge.

The group assignment requires the synthesising opinions on a particular situation and then evaluating the legal implications.  The results must be communicated in a professional report.

Prerequisites

Subject to approval of the Programme Director.

Course Coordinator

For further information see Masters in Engineering Management Head of Department

Indicative Fees

Domestic fee $755.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Masters in Engineering Management .

All ENMG605 Occurrences

  • ENMG605-18W (C) Whole Year 2018