COMS421-18S1 (C) Semester One 2018

Strategic Communication Theory and Application

30 points

Details:
Start Date: Monday, 19 February 2018
End Date: Sunday, 24 June 2018
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 2 March 2018
  • Without academic penalty (including no fee refund): Friday, 18 May 2018

Description

This course will talk about theories and research about different aspects in the process of strategic communication, including the groups/organizations, targets of the messages, the media outlet for the messages. How the theories can be applied in real-life situations will be explored, including professional strategies in advertising and public relations. Ethical practices in the professional environment will be discussed.

Strategic communication refers to a communication process in which strategic effort is spent on purpose of advancing an idea. Strategic communication can be related to social policies, public health, human rights, etc., and can be delivered through different communication channels including traditional mass media and social media.

This course will talk about theories and research about different aspects in the process of strategic communication, including the groups/organizations, targets of the messages, the media outlet for the messages. How the theories can be applied in real-life situations will be explored, including professional strategies in advertising and public relations. Ethical practices in the professional environment will be discussed.

Learning Outcomes

By the end of the course, students are expected to:
- Understand major theories about strategic communication
- Identify key strategies that lead to successful strategic communication between the organization and the public
- Apply the theories in real-life situations related to strategic communication in the future career
- Critically examine their own/others’ strategic communication practices with the support of theories
- Acquire abilities to conduct survey and focus groups as important applied research methods in the field of strategic communication
- Identify ethical practices of strategic communication

Prerequisites

Subject to approval of the Head of Department.

Course Coordinator

For further information see Language, Social and Political Sciences Head of Department

Assessment

Assessment Due Date Percentage  Description
Participation 10%
Weekly reflection 15% 300 words due 12pm, every Wednesday starting week 2
Discussion leadership 25%
Final paper outline 5%
Final paper: strategic communication research proposal 35%
Final paper oral presentation 10%

Textbooks / Resources

All required readings are posted on Learn. You are expected to read the materials as part of the learning experience of this course.

Indicative Fees

Domestic fee $1,811.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS421 Occurrences

  • COMS421-18S1 (C) Semester One 2018
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