SPCO224-19S2 (D) Semester Two 2019 (Distance)

Sport Management

15 points

Start Date: Monday, 15 July 2019
End Date: Sunday, 10 November 2019
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 26 July 2019
  • Without academic penalty (including no fee refund): Friday, 27 September 2019


Sport Management in New Zealand is experiencing a noted increase in professional organisational management approaches as well as maintaining a strong volunteer base at grass-roots level. Effective sport managers need to have a varying set of skills and be aware of best practices for the effective management of people, club and sporting events. Volunteer management, funding sources/models, development models, marketing, technology and other future issues will be discussed for the wide variety of sport organisations in New Zealand, from clubs to fitness centres to national/regional sports organisations.

Learning Outcomes

By the end of the course, successful students will be able to:
1. Assess the importance of the effectiveness and appropriateness of management structures and theories in sport organisations.
2. Compare and contrast the range of leadership principles of leading people in sport organisations (staff, volunteers and other stakeholders).
3. Recognise positive leadership and its impacts on leadership in sports organisations.
4. Critically demonstrate an application of best practices for management and leadership from club to regional and national sport organisations in the New Zealand context and global trends.
5. Critically evaluate marketing, fundraising, sponsorship, event management, governance, human resources, financial, and other leadership and management issues in sport organisations.
6. Analyse strategic planning and implications in the leadership of sport organisations.


1) 15 points in any courses, OR 2) enrolment in GradCertSpC, OR 3) approval from Programme Coordinator

Timetable Note

Topics/Weekly Plan (or over two weeks) – subject to change
1. Introduction
2. Team Culture & Sport Management in NZ
3. Sport NZ / Governance & Management
4. Financial Management, Managing People
5. Volunteer Management, Human Resource Management
6. Funding Sources, Sponsorships
7. Strategic Planning
8. Sport Marketing
9. Event Management
10. Facility Management
11. High Performance Sport
12. Leadership

Course Coordinator / Lecturer

Piet Van Hasselt


Assessment Due Date Percentage  Description
Weekly workshop reports 10% In-class Workshops
Essay 21 Aug 2019 45%
Project 17 Oct 2019 45%

Textbooks / Resources

Recommended Reading

Hoye, R., Smith, A., Nicholson, M., & Stewart, B. (2015). Sport management: Principles and applications (Fourth ed.). Abingdon, Oxon; New York;: Routledge.

Leberman, S. I., Collins, C., & Trenberth, L. D. (2006). Sport business management in Aotearoa/New Zealand (2nd ed.). South Melbourne, Vic: Thomson Dunmore Press.

Robinson, L. (2012). Routledge handbook of sport management. Milton Park, Abingdon, Oxon;New York;: Routledge.


Sport Management Review
Journal of Sport Management

Indicative Fees

Domestic fee $761.00

International fee $3,188.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

Minimum enrolments

This course will not be offered if fewer than 20 people apply to enrol.

For further information see School of Health Sciences.

All SPCO224 Occurrences

  • SPCO224-19S2 (C) Semester Two 2019
  • SPCO224-19S2 (D) Semester Two 2019 (Distance)