PROD221-23S1 (C) Semester One 2023

Game Design in Context

15 points

Start Date: Monday, 20 February 2023
End Date: Sunday, 25 June 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 5 March 2023
  • Without academic penalty (including no fee refund): Sunday, 14 May 2023


This course explores a wider view of games and society. Topics include: 1. Ethics, Social Issues, and Games: How are various segments of the population portrayed in games? Specific focus will be on the representation of women and minorities in games, discussions of violence in games, games addiction, and how design choices affect, and are affected by, society. 2. Applied Games: Games are primarily used for entertainment purposes. But many argue that they could and should also be used for other purposes where motivation is important, such as games for learning, games for training, games for health, and games for behaviour change. 3. Bi-culturalism in Games: Maori themes and motivations in games are important in the New Zealand context. How can game designers better support a Maori audience specifically, and various cultures more generally?

Learning Outcomes

  • Students will be able to describe the portrayal of various segments of society in games, in
           particular underrepresented groups.
  • Students will be able to critically discuss the use of violence in video games, issues of game
           addiction and how game choices affect society and vice versa.
  • Students will be able to discuss how game designers can better support diverse audiences and
  • Students will be able to discuss game design decisions for the bicultural context in Aotearoa -
           New Zealand, for Māori audience in particular, and international cultures more generally.
  • Students will understand the application and theory behind the use of game technologies and
           design elements for entertainment as well as non-entertainment purposes such as therapy,
           rehabilitation, education, health etc.


one of COSC101 or PROD121 or DIGI101

Timetable 2023

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 13:00 - 15:00 Jack Erskine 315
20 Feb - 2 Apr
24 Apr - 4 Jun
Lecture B
Activity Day Time Location Weeks
01 Tuesday 09:00 - 10:00 Ernest Rutherford 260
20 Feb - 2 Apr
24 Apr - 4 Jun
Tutorial A
Activity Day Time Location Weeks
01 Tuesday 11:00 - 13:00 Rehua 008 Computer Lab (28/2-28/3)
Ernest Rutherford 212 Computer Lab (25/4-30/5)
27 Feb - 2 Apr
24 Apr - 4 Jun

Course Coordinator

Simon Hoermann


Wendy Zhang


Historical Context Blog Post        15%
Ethics Case Analysis Essay        25%
Cultural Critique Essay        25%
Game Evaluation Proposal (15%)
and Game Redesign
(Group project 20%)                  35%

Indicative Fees

Domestic fee $821.00

International fee $3,750.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see School of Product Design on the departments and faculties page .

All PROD221 Occurrences

  • PROD221-23S1 (C) Semester One 2023