MKTG680-22S2 (C) Semester Two 2022

Marketing Dissertation

30 points

Details:
Start Date: Monday, 18 July 2022
End Date: Sunday, 13 November 2022
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 31 July 2022
  • Without academic penalty (including no fee refund): Sunday, 2 October 2022

Description

A course where students complete a written dissertation based upon their research proposal developed in MKTG620.

A course where students complete a written dissertation based upon their research proposal developed in MGMT/MKTG620.

Relationship to other courses
This course is a core requirement for the BCom (Hons) in Management (MGMT680) or Marketing (MKTG680). This course provides the main research component for the degree, where students undertake an independent piece of academic research under the guidance of an academic staff member.

Learning Outcomes

The learning outcomes of this course are:
1) For students to complete their first major piece of independent academic research.
2) To further improve students written and oral communication skills.

Pre-requisites

Timetable Note

No lectures.

Course Coordinator

Ann-Marie Kennedy

Assessment

Assessment Due Date Percentage  Description
Research Presentation 10% Research Presentation
Research Dissertation 90% Research Dissertation


Holding of Copies of Assessment
For quality assurance purposes the School is required to hold on record a number of assignments/tests as examples of differing standards of work for up to five years.  All work will be held in an electronic form on a secure server and will be anonymised. If you have any objections to the School holding your assignment/test for this purpose then email the course coordinator to ensure your work is not used.

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Indicative Fees

Domestic fee $2,018.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Entrepreneurship .

All MKTG680 Occurrences

  • MKTG680-22S2 (C) Semester Two 2022