MKTG680-20S2 (C) Semester Two 2020

Marketing Dissertation

30 points

Start Date: Monday, 13 July 2020
End Date: Sunday, 8 November 2020
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 24 July 2020
  • Without academic penalty (including no fee refund): Friday, 25 September 2020


A course where students complete a written dissertation based upon their research proposal developed in MKTG620.

A course where students complete a written dissertation based upon their research proposal developed in MGMT/MKTG620.

Relationship to other courses
This course is a core requirement for the BCom (Hons) in Management (MGMT680) or Marketing (MKTG680). This course provides the main research component for the degree, where students undertake an independent piece of academic research under the guidance of an academic staff member.

Learning Outcomes

The learning outcomes of this course are:
1) For students to complete their first major piece of independent academic research.
2) To further improve students written and oral communication skills.


Timetable Note

No lectures.

Course Coordinator

Ann-Marie Kennedy


Assessment Due Date Percentage  Description
Research Presentation 10% Research Presentation
Research Dissertation 90% Research Dissertation

Dissertation Guidelines
The oral presentation will be in October. Each presentation is 15 minutes in length with 5 minutes for questions/feedback.  Students are expected to attend all presentations.  This is a presentation of final results, not a ‘work in progress’.  All analysis should be completed by this point.

The maximum length of the dissertation should be 40 pages (12pt font, 1½ spaced, Times New Roman, at least 1 inch margins all around), excluding references. This page limit also excludes appendices, which should be used judiciously. You may wish to include (if appropriate) a copy of your survey, material you used in your experimental design, interview schedule, or raw data output in your appendices. You should not include any new material that is central to the discussion in your dissertation (i.e. don't use your appendices to introduce any new information that should have gone in the main body of your text).

The following dates have been given as a recommended timeline for students undertaking MGMT/MKTG680.  The dissertation is primarily self-directed, but these deadlines will give you an understanding of our expectations of you.  If you feel you are falling behind at any point, please see the Course Coordinator, Ann-Marie Kennedy, or your supervisor.  It is easier for us to fix things when we have more time. MGMT/MKTG680 works closely with MGMT/MKTG620 to ensure that you have a strong understanding of the research process and how best to complete your dissertation in a timely manner.  Achieving deadlines in both papers will ensure you have the best chance at being stress free!

Start of Month 1
Based on the feedback on your proposal and guidance from your supervisor/s, you should start to alter your research topic in to its final form and submit a Human Ethics.

End of Month 1
Ethics approval should be finalised by University of Canterbury’s Human Ethics Committee.  Anyone not meeting this deadline for ethics approval will need to put extra effort into completing their dissertation on time.

Month 2
Data should be collected and analysed.  Qualitative projects should begin collecting data as early as possible, as analysis takes longer.  Quantitative projects should put extra effort into creating an adequate measurement tool to ensure any data collected is not flawed.  Discuss these issues with your supervisor/s.

Month 3
Start preparing your draft dissertation and slides for your presentation.  Your presentation should present your completed findings and implications.  This is not a ‘work in progress’ presentation, but a final submission in oral form.  

Final 2 weeks
Based on the feedback in your oral presentation, make minor changes to your dissertation.  Complete it early and SAVE OFTEN.  All dissertations need to be emailed to your supervisor and Ann-Marie Kennedy ( no later than 12noon on 27/10/19.

Holding of Copies of Assessment
For quality assurance purposes the School is required to hold on record a number of assignments/tests as examples of differing standards of work for up to five years.  All work will be held in an electronic form on a secure server and will be anonymised. If you have any objections to the School holding your assignment/test for this purpose then email the course coordinator to ensure your work is not used.


Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $1,963.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Entrepreneurship .

All MKTG680 Occurrences

  • MKTG680-20S2 (C) Semester Two 2020