MKTG611-21S2 (C) Semester Two 2021

Current Topics in Marketing

15 points

Details:
Start Date: Monday, 19 July 2021
End Date: Sunday, 14 November 2021
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 1 August 2021
  • Without academic penalty (including no fee refund): Friday, 1 October 2021

Description

An advanced examination of contemporary issues in marketing.

Current Topics in Marketing discusses latest Marketing theories and applications around the globe. This course is organised around state-of-the-art marketing topics that are presented, discussed and critiqued throughout the course. Students will be encouraged to develop critical thinking skills to understand and analyse current issues in marketing theory and practice. The course relies on contributions from all course participants on a weekly basis. Current Topics is interactive and discussion based to enhance student participation.

Workload
The estimated workload breakdown for MKTG611S2 is:
Lecture Preparation 36 hours
Lecture Participation 24 hours
Topic Presentation 30 hours
Group Assignment 60 hours
Total 150 hours

Learning Outcomes

  • The objectives of the course are:
  • Identify current topics relevant for contemporary marketing.
  • Demonstrate knowledge of current marketing theories and applications discussed throughout the course.
  • Demonstrate analytical thinking skills to critique current thinking in marketing theory and practice.
  • Demonstrate individual and team working skills by reading, understanding and analysing research articles in the field and disseminating findings both orally and in written form.

    Learning Objectives, MCom
  • Students have an in-depth understanding of their marketing subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.
  • Students have a detailed understanding of the key current topics.
  • Students develop key skills and attributes sought by employers which can be used in a range of applications.
  • Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to current topics in marketing.
  • Students will comprehend the influence of global conditions on current topics in marketing and will be competent in engaging with global and multi-cultural contexts.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.

Prerequisites

Subject to approval of the Head of Department

Restrictions

MGMT452

Equivalent Courses

MGMT452

Timetable Note

Lectures for MKTG611-21S2 are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Joerg Finsterwalder

Assessment

Assessment Due Date Percentage  Description
Lecture Participation 15% ongoing
Topic Presentation 35% ongoing
Group Project 21 Oct 2021 50% Group Project


“APA style 7th edition” is the formal citation style guide and can be found at: https://www.canterbury.ac.nz/library/support/citations-and-referencing/apa-american-psychological-association-style/.

Cover sheets can be downloaded by following these links:
https://www.canterbury.ac.nz/media/documents/business-and-law/business-documents/forms/Coversheet-Group.pdf  
https://www.canterbury.ac.nz/media/documents/business-and-law/business-documents/forms/Coversheet-Individual.pdf

Grading
All marks will be scaled in line with University of Canterbury Regulations. You should not regard 50% as a pass mark.

Textbooks / Resources

Reading materials for the course will be made available via the course LEARN site.

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $992.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG611 Occurrences

  • MKTG611-21S2 (C) Semester Two 2021
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