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This course covers the principles and theories of advanced services and tourism marketing.
This course covers the principles and theories of advanced services and tourism marketing.The objective of this course is to introduce students to some of the fundamental concepts and theories used in the area of services and tourism research and to demonstrate their relevance to the practice of marketing. The course will intersect with several other areas related to services marketing and management such as consumption studies, retailing, place marketing and branding the idea of creative and sustainable places. These various components will be explored through in-depth reading of scientific articles and book chapters selected from the marketing and tourism literatures. In 2020 we are going to examine advanced services and tourism marketing via an examination of waste issues in tourism and hospitality through the lens of social marketing and behavioural interventions in particular. Substantial emphasis will be put on case studies of sustainability and key contemporary issues facing businesses, consumers and places. In the first half of the course we will focus primarily on the issues surrounding toilets and tourism which has become a major concern in New Zealand because of the growth of freedom camping. In the second half we will look more at practices to reduce waste in hospitality and food service businesses.WorkloadThe estimated workload for this course is about 150 hours. This is made up as follows:Seminars 20 hoursAssignments 100 hoursSeminar preparation and follow-up 30 hours
By the end of the course, you should be able to:Appreciate the significance of tourism and services as a component of the contemporary economy, particularly with respect to urban centres.Understand the interrelationships between firm and place-based service and social marketing strategies and their consumption.Understand the concept of behavioural interventions and their implications for marketing.Critically evaluate the various understandings of sustainability and its marketing applications in a number of different service industries and sectors, including tourism, retail, leisure, hospitality, entertainment and culture.Further developed research skills.Have improved your oral and written communication skills.Programme Learning Goals:Goal 1: Graduates can demonstrate in-depth knowledge and understanding of current theoretical concepts and frameworks within marketing and management;Goal 2: Graduates are able to think logically, analytically and critically with respect to the academic literature in marketing and management;Goal 3: Graduates can plan and carry out a supervised programme of academic research that shows a sound understanding of ethical practice;Goal 4: Graduates are able to synthesise academic or professional literature and effectively communicate research orally and in written form.This course introduces current theoretical concepts and frameworks within the tourism and services field, and especially with respect to marketing. Students are encouraged to develop in-depth knowledge by locating and communicating relevant recent and historically significant research.
Subject to approval of the Head of Department
MGMT421
Michael Hall
Michael Hall Consulting Hours: Available for consultation as arranged Tuesdays 2-3pm and otherwise when available and via email and Skype.
All assessment to be submitted electronically by LEARN. Further information will be available on Learn.Grades will follow departmental policies with respect to the grading of courses.
Hall, Colin Michael,1961-; Tourism and social marketing ; Routledge, 2014.
Readings and course content with identified reading will be made available online on Learn during the course. It is essential that students consult LEARN regularly for information with respect to readings. Students must do their own literature research in addition to readings provided.
LEARN Coversheets - Group and Individual
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic PoliciesThe Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Citations and referencing
Domestic fee $982.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .