MKTG605-23S2 (C) Semester Two 2023

Advanced Strategic Marketing

15 points

Details:
Start Date: Monday, 17 July 2023
End Date: Sunday, 12 November 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 30 July 2023
  • Without academic penalty (including no fee refund): Sunday, 1 October 2023

Description

This course examines marketing strategy as a market-driven process of strategy development that delivers superior customer value and ensures satisfactory organisational performance including sustained competitive advantage. A special focus of the course is the examination and critical analysis of classic and the latest literature in strategic marketing against an environment that is dynamic and hugely challenging.

MKTG605 examines strategic marketing as a market-driven process of strategy development that delivers superior customer value and ensures satisfactory organizational performance. A special focus of this paper is the examination and critical analysis of both classic and current literature in strategic marketing in an environment that is dynamic and challenging.

Workload
The estimated workload breakdown for MKTG605 is:
Lectures 24 hours
Presentation 20 hours
Lecture Preparation 26 hours
Research Project 80 hours
Total 150 hours

Learning Outcomes

  • Upon completion of this paper, students should be able to:
  • critically analyse journal papers relating to strategic marketing;
  • present, debate theories, and apply concepts and issues arising from the assigned readings to real business situations
  • critique and conceptualise different ways of conducting research related to strategic marketing

      • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Biculturally competent and confident

      Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

      Engaged with the community

      Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Prerequisites

Subject to approval of the Head of Department.

Restrictions

MGMT424

Equivalent Courses

MGMT424

Timetable Note

Due to sensitive nature of the topics covered, lectures for MKTG605-21S2 are not recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Sussie Morrish

Textbooks / Resources

Reading materials for the course will be made available via the course LEARN site.

Indicative Fees

Domestic fee $1,037.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG605 Occurrences

  • MKTG605-23S2 (C) Semester Two 2023
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