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This course examines marketing strategy as a market-driven process of strategy development that delivers superior customer value and ensures satisfactory organisational performance including sustained competitive advantage. A special focus of the course is the examination and critical analysis of classic and the latest literature in strategic marketing against an environment that is dynamic and hugely challenging.
MKTG605 examines strategic marketing as a market-driven process of strategy development that delivers superior customer value and ensures satisfactory organizational performance. A special focus of this paper is the examination and critical analysis of both classic and current literature in strategic marketing in an environment that is dynamic and challenging.Relationship to other coursesMKTG605 is a research-based paper and a major component of the Marketing Honours and the MCom Programmes.WorkloadThe estimated workload breakdown for MKTG605 is: Lectures 24 hoursPresentation 20 hoursLecture Preparation 26 hoursResearch Project 80 hoursTotal 150 hours
Upon completion of this paper, students should be able to:critically analyse journal papers relating to strategic marketing;present, debate theories, and apply concepts and issues arising from the assigned readings to real business situations critique and conceptualise different ways of conducting research related to strategic marketingLearning Objectives, MComA graduate can demonstrate higher level in-depth knowledge and understanding of contemporary thought and developments within your specific research area.A graduate can evaluate the implications of their own research findings for the wider body of relevant academic literature.Graduates can plan and carry out a supervised programme of academic research that shows a sound understanding of ethical practice.A graduate can synthesise academic literature and communicate research findings, both orally and in written form, consistent with academics working in their chosen discipline.For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.
Subject to approval of the Head of Department.
Students must attend one activity from each section.
There are no tutorials.Due to sensitive nature of the topics covered, lectures for MKTG605-21S2 are not recorded using the ECHO360 lecture recording system.
Student assessments will be marked according to Department MCom grading policies.
Download from the course webpage on LEARN
Coversheets - Group and Individual
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic PoliciesThe Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Citations and referencing
Domestic fee $992.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Management, Marketing and Entrepreneurship.