MKTG605-24S2 (C) Semester Two 2024

Advanced Strategic Marketing

This occurrence is not offered in 2024

15 points

Details:
Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024

Description

This course examines marketing strategy as a market-driven process of strategy development that delivers superior customer value and ensures satisfactory organisational performance including sustained competitive advantage. A special focus of the course is the examination and critical analysis of classic and the latest literature in strategic marketing against an environment that is dynamic and hugely challenging.

MKTG605 examines strategic marketing as a market-driven process of strategy development that delivers superior customer value and ensures satisfactory organizational performance. A special focus of this paper is the examination and critical analysis of both classic and current literature in strategic marketing in an environment that is dynamic and challenging.

Relationship to other courses
MKTG605 is a research-based paper and a major component of the Marketing Honours and the MCom Programmes.

Learning Outcomes

Upon completion of this paper, students should be able to:
1. critically analyse journal papers relating to strategic marketing;
2. present, debate theories, and apply concepts and issues arising from the assigned readings to real business situations
3. critique and conceptualise different ways of conducting research related to strategic marketing

Prerequisites

Subject to approval of the Head of Department.

Restrictions

MGMT424

Equivalent Courses

MGMT424

Timetable Note

There are no tutorials.
Due to sensitive nature of the topics covered, lectures for MKTG605-24S2 are not recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Sussie Morrish

Textbooks / Resources

Download from the course webpage on LEARN

Course links

LEARN

Indicative Fees

Domestic fee $1,066.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG605 Occurrences

  • MKTG605-24S2 (C) Semester Two 2024 - Not Offered
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