MKTG390-20S2 (C) Semester Two 2020

Marketing Internship

15 points

Start Date: Monday, 13 July 2020
End Date: Sunday, 8 November 2020
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 24 July 2020
  • Without academic penalty (including no fee refund): Friday, 25 September 2020

This occurrence is not offered


An internship placement is an opportunity to experience a professional work environment. Internships taken for credit are usually unpaid. You are expected to develop a good understanding of a sector, market or organisation. The work you submit will show an application of the tools, ideas or concepts of marketing. You will be required to reflect critically on the requirements of transitioning from an academic to a work environment and the skills valued in a professional workplace. As these are marketing placements, priority is given to marketing majors.

Expressions of Interest for Internship in Marketing (MKTG390) in S2
Due Friday 24 May 2019

To all third year Marketing Majors in the BCom
Marketing Internships MKTG390 in S2 2018

The Marketing Group will be recruiting a limited number of students for this opportunity this year.  
If selected, this can count for 15pts of your Marketing Major requirements under MKTG390, just like any other MKTG 300 level course.  

Criteria: you need to be a 3rd year Marketing major student (and have completed 200-level MKTG-coded courses 201, 202 and 204). We will have a number of clients that offer internships but you can also submit a client project for approval if you have contacts with a firm who would agree to accept you as an intern. Internships are not paid and you should expect to commit about one day per week over the 12-week semester, this is usually spent on site with the client but can also be done externally.  There are no weekly lectures but the assessment involves a self-reflective journal of your experience and the submission of an electronic portfolio showing your contributions and outcomes of your stay at the organisation. Grading is based on a Pass/Fail system.

If you are interested, can you email David Fortin a short CV and transcript (not official, just cut and paste from your myUC) by Friday 25 May 2018. In your email, write a short paragraph saying why you are interested, what sort of firm or industry you might be keen to be involved with (like tourism, hospo, advertising, non-profit, sports etc) and if you want to find your own client or not.

I will be looking at interested candidates and creating a shortlist based on that by the end of May where we will have a first group meeting to give you more information after which you can decide if this is the right fit for you.  There is no need for you to enrol online at this stage as the system will decline you automatically. If you are selected, we will enrol you manually in the system in due course.

David Fortin,
Adjunct Associate Prof, Marketing Internships
Dept of MME
University of Canterbury

Relationship to other courses
Elective for MKTG major.

This paper is worth 15 points and has an expectation of 100 hours spent at the host client at a rate of one day per week for 12 weeks.
• There is another 50 hours of workload for writing the reports for a total of 150 hours for the course.

Learning Outcomes

  • Learning Outcomes and National Qualifications Framework (NQF)
    Students who complete the internship course will achieve the following outcomes:
  • Demonstrate an understanding of the selected sector, market, organisation or industry.
  • Describe and analyse behaviours and norms as are expected in a professional work environment and reflect critically on these as personal attributes.  
  • Apply the ideas, tools and concepts of Marketing to their experience and observation.

    BCom Learning Goals:
    1. Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of commerce.
    2. Graduates are able to use analytical thinking and problem-solving skills to address specific problems.  
    3. Graduates can understand issues from a range of ethical, global and multicultural perspectives.
    4. Graduates are able to communicate effectively both orally and in written form.
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Engaged with the community

      Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.


(1)  MKTG201 and MKTG202
(2)  Subject to Head of Department Approval


ECON390, FINC390, ARTS395,  ACCT324, INFO390, PACE395

Timetable Note

There are no lectures or tutorials.

Course Coordinator

David Fortin


Internship Reflection Report (25%)
In the internship reflection report, you are required to reflect on your placement within the company. This involves an assessment of your personal and professional gains from this internship placement.  Discuss what you may have done differently with respect to any element of the internship project. In reviewing your experiences, what were the three things that were the most rewarding, and why? In reviewing the managerial and personal aspects of the internship, what would you have done differently, and why?  The report should be comprehensive but concise, no more than 1,000 words (approx. 2-4 pages) in length, and should include a bibliography that indicates the sources consulted in reflecting on the internship.

Internship Report e-Portfolio (75%)
The internship report e-portfolio is a collection of work that you have completed for your client during the semester.  It does not have a specific format or page limit as each project is quite different.  If your task was to develop a marketing plan, then that is what should appear in this portfolio.  But if it involved a collection of smaller contributions like articles, caselets, research reports, comms material etc., then you would include all of these as evidence in your e-portfolio.

The various pieces of assessment may be subject to scaling to determine a final grade and 50% should not be regarded as a pass mark.  The final grade for this course is Pass/Fail.


Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Indicative Fees

Domestic fee $822.00

International fee $3,688.00

* Fees include New Zealand GST and do not include any programme level discount or additional course related expenses.

For further information see Management, Marketing and Entrepreneurship.

All MKTG390 Occurrences

  • MKTG390-20S2 (C) Semester Two 2020 - Not Offered